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Month-end Sales Push to General Trade
November 30, 20200

Do Month-end Sales Push to General Trade Help Consumer Brands Gain Incremental Sales?

Dum laga ke haisha. Zor laga ke haisha...Jeetenge hum...haisha War cries like this are common in India’s consumer products sales teams, especial

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6 IPL Route To Market Strategies and Why They Work
September 3, 20200

6 IPL route-to-market strategies that can accelerate your sales and marketing efforts

IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social

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Stop Reading Nielsen Surveys and Act on Real-Time Insights
August 3, 20200

Stop Reading Nielsen Surveys; Act on Real-Time Insights

India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d

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July 10, 20200

3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know

A Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand.  Having an

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July 2, 20200

Bizom Readers Love to Grow Sales; Here is the Data

All For Love We love our visitors. Do you know anybody who says they don't? Still, you can't hustle the hustlers. At least, not our visitors.

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How to convert your push brand into a pull brand
June 30, 20200

Case Study: How to Convert a Push Brand Into a Pull Brand

Overview The company is a young and upcoming confectionery and chocolate brand. The FMCG brand has product offerings in chocolate, confectionery,

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June 18, 20200

Sales Leaders Share Strategies to Deal with a Downturn

Feed the Baby  That’s right. Your sales teams need all the nourishment that they can get now and you can give it to them. Make their jobs e

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
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  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
  • Winning digitisation suite for a growing brand
  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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