Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large con
Read MoreWe are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have
Read MoreEmerging markets are sought after markets because of the potential and opportunities they provide for growth. While global CPG companies have been fl
Read MoreIPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social
Read MoreWe have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the stra
Read MoreFinding the right technology partner is not very different from trying to find a life partner. You have to find someone whom you can respect and trus
Read MoreA Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand. Having an
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