After over 1.5 years of disrupted supply chains, intermittent lockdowns, and changing consumer behaviour, traditional supply chains have started
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A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren
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Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large con
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We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have
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Emerging markets are sought after markets because of the potential and opportunities they provide for growth. While global CPG companies have been fl
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IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social
Read MoreWe have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the stra
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Finding the right technology partner is not very different from trying to find a life partner. You have to find someone whom you can respect and trus
Read MoreA Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand. Having an
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