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RTM Lesson’s from India’s Insurgent Brands
February 19, 20210

RTM Lessons from India’s Insurgent Brands

Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large con

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Top 5 RTM Strategies of 2020
December 2, 20200

Top 5 RTM Strategies of 2020

We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have

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4 Market Opportunities to Win With a B2B eCommerce Marketplace
November 2, 20200

4 Market Opportunities to Win With a B2B eCommerce Marketplace

Emerging markets are sought after markets because of the potential and opportunities they provide for growth. While global CPG companies have been fl

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6 IPL Route To Market Strategies and Why They Work
September 3, 20200

6 IPL route-to-market strategies that can accelerate your sales and marketing efforts

IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social

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August 13, 20200

Driving Growth Through RTM Digitisation

We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the stra

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Engage a Technology Partner to Kickstart Your RTM Digitisation Journey
August 10, 20200

How to Engage a Technology Partner to Kickstart Your RTM Digitisation Journey?

Finding the right technology partner is not very different from trying to find a life partner. You have to find someone whom you can respect and trus

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July 10, 20200

3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know

A Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand.  Having an

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Recent Posts

  • Addressing the Challenges of Competing in a Data-driven World
  • When CPG Categories & Kiranas Moved Faster Than Ever
  • Omnichannel to Deliver a Seamless Experience for Your Customers
  • RTM Lessons from India’s Insurgent Brands
  • 4 Supply Chain Questions to Ask in 2021

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Recent Posts

  • Addressing the Challenges of Competing in a Data-driven World
  • When CPG Categories & Kiranas Moved Faster Than Ever
  • Omnichannel to Deliver a Seamless Experience for Your Customers
  • RTM Lessons from India’s Insurgent Brands
  • 4 Supply Chain Questions to Ask in 2021

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