The last year or so has been a blessing in disguise for many consumer goods companies. Though Out of Home consumption almost came to a halt, categori
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DOWNLOAD INFOGRAPHIC Happy New Year! We'd like to maintain it is a happy start. There will always be a storming and ours is to steadily
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As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles
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We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have
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From keeping track of runs and wickets to strike rates to ball-by-ball data streams, Indian cricket has come a long way from the days of Test Matches
Read MoreGaining market-share by altering retailer behavior through technology is no easy difficult task. All great things begin with a DESIRE to make it happ
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In a market where the freshness of dairy products is taken for granted, managing logistics and a distribution system that enables and sustains qualit
Read MoreKings & Queens In the age of real-time analytics, Nielsen and its ilk are dinosaurs. They once ruled the world with their reports. But ha
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India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d
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Godzilla of Availability. Really? If that's your question then clearly you are not up to date on monster movies. Godzilla is Earth's saviour
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