India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d
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Godzilla of Availability. Really? If that's your question then clearly you are not up to date on monster movies. Godzilla is Earth's saviour
Read More40% There’s someone who is always telling how 40 is the new 20. That someone is almost always is an extroverted 60-year-old or a patronising 30-
Read MoreA Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand. Having an
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Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others.
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‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w
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Last week, my colleague Krishna Kothari wrote about the new normal for retail execution as multi-touch. It’s about scaling your customer engagement
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In these uncertain times, at least two things are certain: one, business leaders cannot afford to lose sight of their sales team and customers. Two,
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What originated as an epidemic in China, has exploded into a full blown pandemic. No governments, economic theories or business models were prepared
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COVID-19 is throwing up new challenges every day. The biggest challenge ever for brands in the recent past is the 21-day India-wide Lockdown. However
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