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Top 5 RTM Strategies of 2020
December 2, 20200

Top 5 RTM Strategies of 2020

We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have

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How did kirana stores perform in July 2020?
August 27, 20200

How Did Kirana Stores Perform in July 2020?

We always love it when an underdog saves the day. It’s a story that we like to listen and tell. It’s the same with the kirana stores. They stayed

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Leading dairy brand’s tech focus to transform a traditional business into a value-added products giant
August 24, 20200

Leading dairy brand’s tech focus to transform a traditional business into a value-added products giant

In a market where the freshness of dairy products is taken for granted, managing logistics and a distribution system that enables and sustains qualit

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COVID-19 3 Passing Fads You Should Ignore
July 20, 20200

COVID-19: 3 Passing Fads You Should Ignore

The last four months have been an overload at times around gyan on how the world has changed. I think a lot of it is just overreaction. The world has

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The Atomic Power of a Pull Supply Chain
June 25, 20200

The Atomic Power of a Pull Supply Chain

Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others.

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How brands have to redefine their pull strategy for the new normal
June 22, 20200

How brands have to redefine their pull strategy for the new normal

‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w

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3 Step Approach for More Productive Sales Teams
June 15, 20200

3 Step Approach to More Productive Sales Teams

Last week, my colleague Krishna Kothari wrote about the new normal for retail execution as multi-touch. It’s about scaling your customer engagement

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Bizom Multi-touch Platform Can Scale Customer Engagements Exponentially
June 8, 20200

Bizom Multi-touch Platform Can Grow Your Sales Exponentially

Yes, you heard it right. In current times, the love and care that you can provide to your customers are directly proportional to lost sales. The time

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March 12, 20200

What’s Ahead for India’s FMCG

It's IPL season soon, and we are excited. Yes, we are one of those optimistic sorts who believe despite every reason not to. We are incorrigible abou

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August 30, 20190

The Next Big Digital Disruption in FMCG Distribution

Unlike Election 2019 exit polls and the totally unsatisfactory finale of Game of Thrones, AI delivers. Yet, consumer brands lag behind in innova

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  • It’s Not a Lockdown if We Don’t Call it One
  • Accelerate Your Rural Market Expansion in Emerging Economies
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  • 4 Trends That Will Shape CPG in 2022
  • Is Your Business eRTM Ready?

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