As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sa
Read More
We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have
Read More
We always love it when an underdog saves the day. It’s a story that we like to listen and tell. It’s the same with the kirana stores. They stayed
Read More
In a market where the freshness of dairy products is taken for granted, managing logistics and a distribution system that enables and sustains qualit
Read More
The last four months have been an overload at times around gyan on how the world has changed. I think a lot of it is just overreaction. The world has
Read More
Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others.
Read More
‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w
Read More
Last week, my colleague Krishna Kothari wrote about the new normal for retail execution as multi-touch. It’s about scaling your customer engagement
Read More
Yes, you heard it right. In current times, the love and care that you can provide to your customers are directly proportional to lost sales. The time
Read More
It's IPL season soon, and we are excited. Yes, we are one of those optimistic sorts who believe despite every reason not to. We are incorrigible abou
Read More