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IPL, Analytics & Insights: How CPG Brands Can Leverage Their Data?
September 29, 20200

IPL, Analytics & Insights: How CPG Brands Can Leverage Their Data?

From keeping track of runs and wickets to strike rates to ball-by-ball data streams, Indian cricket has come a long way from the days of Test Matches

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September 24, 20200

5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown

That the pandemic pummelled global consumption is an understatement. It sent people indoors and made them fearful of interactions that were beyond th

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August 31, 20200

Secrets of Gaining Market-share by Building a Retailer Self-ordering Platform

Gaining market-share by altering retailer behavior through technology is no easy difficult task. All great things begin with a DESIRE to make it happ

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Leading dairy brand’s tech focus to transform a traditional business into a value-added products giant
August 24, 20200

Leading dairy brand’s tech focus to transform a traditional business into a value-added products giant

In a market where the freshness of dairy products is taken for granted, managing logistics and a distribution system that enables and sustains qualit

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August 6, 20200

Ditch Nielsen Reports, Act On Real-Time CPG Insights

Kings & Queens In the age of real-time analytics, Nielsen and its ilk are dinosaurs. They once ruled the world with their reports. But ha

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Stop Reading Nielsen Surveys and Act on Real-Time Insights
August 3, 20200

Stop Reading Nielsen Surveys; Act on Real-Time Insights

India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d

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Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability
July 30, 20200

Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability

Godzilla of Availability. Really?  If that's your question then clearly you are not up to date on monster movies. Godzilla is Earth's saviour

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July 17, 20200

Rural Demand Outpaces Urban, HUL & Dabur Concur

40% There’s someone who is always telling how 40 is the new 20. That someone is almost always is an extroverted 60-year-old or a patronising 30-

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July 10, 20200

3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know

A Whole New World Mask or no mask? Why is this a question? I suppose there will always be questions that we don’t understand.  Having an

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The Atomic Power of a Pull Supply Chain
June 25, 20200

The Atomic Power of a Pull Supply Chain

Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others.

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
  • Winning digitisation suite for a growing brand
  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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