Often times we’ve seen intelligent looking people (generally wearing a suit :)) take the podium in conferences and give out the war cry of “Digital Transformation”. The many humble souls in the audience (yours truly included) often end up wondering what this really means. Well, a few years of being partners in the experience…
Imagine a typical month for your rockstar salesman: Let’s assume on average he covers 80% of his journey plan of 45 stores daily and 60% of his calls are productive (visits where he gets orders). So that’s 45 shops daily x 80% covered x 60% productive x 26 days in a month = ~ 560…
I remember wading through the legendary Andy Grove’s book “Only the Paranoid Survive” where he talks about strategic inflection points for organizations. Having seen a little bit of the real world, I see how tech plays an absolutely important role in creating these moments that can present businesses with strategic inflection points. Do you remember…
It was the year 2012 and Musthafa PC, CEO of the then-fledgling ID Fresh Foods, a manufacturer of ready-to-cook fresh food product like idli-dosa batter, had a big business problem on his hands. The ambitious young CEO had charted out an aggressive growth plan for his small company, but he found his plans blocked by…
Do you remember ever having mangoes in winter or kesar doodh in summer or receiving boxes of soan papdi (which, of course, we promptly re-gift) anytime other than Diwali? It’s not that these aren’t available at other times of the year, it’s just that the average Indian isn’t tuned to buying it at any other…
Here’s a deep dive into retail consumption trends to study strategies that FMCG brands can use to grow in the Middle Class & Affluent Consumers (MAC) segment, the fastest growing customer segment, poised to account for 40% of all Indian consumption by 2025. The Indian middle class household today barely resembles the Indian middle…