Often times we’ve seen intelligent looking people (generally wearing a suit :)) take the podium in conferences and give out the war cry of “Digita
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Imagine a typical month for your rockstar salesman: Let's assume on average he covers 80% of his journey plan of 45 stores daily and 60% of his ca
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I remember wading through the legendary Andy Grove’s book "Only the Paranoid Survive" where he talks about strategic inflection points for organ
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It was the year 2012 and Musthafa PC, CEO of the then-fledgling ID Fresh Foods, a manufacturer of ready-to-cook fresh food product like idli-dosa
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Do you remember ever having mangoes in winter or kesar doodh in summer or receiving boxes of soan papdi (which, of course, we promptly re-gift) anyt
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Here’s a deep dive into retail consumption trends to study strategies that FMCG brands can use to grow in the Middle Class & Affluent Consumers
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