The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum
Read MoreAs 2021 approaches, we are only too ready to leave behind all the debris of 2020. Like any challenges, those brought on by the pandemic have changed
Read MoreThe new normal has forced CIOs and digital transformation experts to condense 3-year digital roadmaps to 3 months. If you are in CPG here three golde
Read MoreApparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales ma
Read MoreWe have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the stra
Read MoreFinding the right technology partner is not very different from trying to find a life partner. You have to find someone whom you can respect and trus
Read MoreGodzilla of Availability. Really? If that's your question then clearly you are not up to date on monster movies. Godzilla is Earth's saviour
Read MoreIf you have been following us for the past three weeks, we have been giving away the secrets to grow your CPG brand’s sales exponentially in the ne
Read More‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w
Read MoreLast week, my colleague Krishna Kothari wrote about the new normal for retail execution as multi-touch. It’s about scaling your customer engagement
Read More