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4 Supply Chain Questions to Ask in the New Normal
February 15, 20210

4 Supply Chain Questions to Ask in 2021

A demand-driven supply chain in the new normal is all about embracing the customer. CPG organisations that until a few years ago ignored integration

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January 18, 20210

Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands

The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum

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How to Scale Adoption of Your Digitised Supply Chain in 2021?
December 7, 20200

How to Scale Adoption of Your Digitised Supply Chain in 2021?

As 2021 approaches, we are only too ready to leave behind all the debris of 2020. Like any challenges, those brought on by the pandemic have changed

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How to Shorten Your Digital Roadmap from 3 Years to 3 Months
October 19, 20200

How to Shorten Your Digital Roadmap from 3 Years to 3 Months

The new normal has forced CIOs and digital transformation experts to condense 3-year digital roadmaps to 3 months. If you are in CPG here three golde

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D2C, B2B, eComm: Trends on what’s working for consumer brands
August 20, 20200

D2C, B2B, eComm: Trends on what’s working for consumer brands

Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales ma

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August 13, 20200

Driving Growth Through RTM Digitisation

We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the stra

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Engage a Technology Partner to Kickstart Your RTM Digitisation Journey
August 10, 20200

How to Engage a Technology Partner to Kickstart Your RTM Digitisation Journey?

Finding the right technology partner is not very different from trying to find a life partner. You have to find someone whom you can respect and trus

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Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability
July 30, 20200

Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability

Godzilla of Availability. Really?  If that's your question then clearly you are not up to date on monster movies. Godzilla is Earth's saviour

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3 Steps to Execute Multi-Touch and Grab the Missed Sales
June 29, 20200

3 Steps to Execute Multi-Touch and Grab the Missed Sales

If you have been following us for the past three weeks, we have been giving away the secrets to grow your CPG brand’s sales exponentially in the ne

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How brands have to redefine their pull strategy for the new normal
June 22, 20200

How brands have to redefine their pull strategy for the new normal

‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w

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Recent Posts

  • It’s Not a Lockdown if We Don’t Call it One
  • Accelerate Your Rural Market Expansion in Emerging Economies
  • Transforming the Route to Market for consumer brands, One Innovation at a Time
  • 4 Trends That Will Shape CPG in 2022
  • Is Your Business eRTM Ready?

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