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January 18, 20210

Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands

The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum

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5 Solutions Every Mid-Market CPG Brand Needs Right Away
January 11, 20210

5 Solutions Every Mid-Market CPG Brand Needs Right Away

As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles

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3 growth trends for CPG in 2020
January 4, 20210

3 Growth Trends for CPG in 2021

2020 was a turbulent year of the CPG industry as it was for the rest of the world. While COVID-19 disrupted the old ways of doing business, newer app

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CPG Categories Defy Expectations in Road to Recovery & CPG India Report
December 9, 20200

CPG Categories Defy Expectations in Road to Recovery & CPG India Report

Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance

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India Kirana Report-Sep 2020 & top CPG market research stories everyone is loving
October 29, 20200

India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving

Bizom India Kirana Report - September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few th

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How and why Dhoni would have gamified your distribution teams
September 7, 20200

Hey Sales Leader! Here’s how and why Dhoni would have gamified your distribution teams, this IPL season

Phew! 2020 - How could 7.8 Billion people not see you coming?  If there’s one thing most of us are looking forward to in 2020, it’s the I

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Stop Reading Nielsen Surveys and Act on Real-Time Insights
August 3, 20200

Stop Reading Nielsen Surveys; Act on Real-Time Insights

India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d

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Best practices to onboard retailers for self ordering
July 3, 20200

Best practices to increase retailer adoption for self ordering

Have you ever thought about why retailers buy your products?  I was working with a medium-size FMCG company who had legacy issues regarding t

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Automation can kickstart growth_2019_10_09
October 9, 20190

Automation Can Kickstart Growth for Floundering FMCG Brands

Automation, digitisation and advanced analytics are changing the business landscape in India.  While most business sectors are already on the

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January 21, 20190

Beat Optimization for FMCG – The Traveling Salesman Chronicles

The travelling salesman chronicles “Is the travelling salesman problem an NP-hard or an NP easy problem?” our CEO asked one of the new R&D

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
  • Winning digitisation suite for a growing brand
  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
  • Winning digitisation suite for a growing brand
  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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