The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum
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As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles
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2020 was a turbulent year of the CPG industry as it was for the rest of the world. While COVID-19 disrupted the old ways of doing business, newer app
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Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance
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Bizom India Kirana Report - September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few th
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Phew! 2020 - How could 7.8 Billion people not see you coming? If there’s one thing most of us are looking forward to in 2020, it’s the I
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India is an incredible confluence of cultures and cuisines. With it comes the challenge of selling and making products available that appeal to the d
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Have you ever thought about why retailers buy your products? I was working with a medium-size FMCG company who had legacy issues regarding t
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Automation, digitisation and advanced analytics are changing the business landscape in India. While most business sectors are already on the
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The travelling salesman chronicles “Is the travelling salesman problem an NP-hard or an NP easy problem?” our CEO asked one of the new R&D
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