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CPG Categories Defy Expectations in Road to Recovery & CPG India Report
December 9, 20200

CPG Categories Defy Expectations in Road to Recovery & CPG India Report

Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance

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8 Category Trends That Promise Better Times
November 25, 20200

8 Category Trends to Drive Away the Economic Blues

The festive season gave us the much-needed sales boost. Yay to that!  So how did the categories perform in the month of October? We looked at

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Move over Lipstick Index, it’s the Chocolate Index that drives us Indians
September 30, 20200

Move over Lipstick Index, it’s the Chocolate Index that drives us Indians!

The pandemic is well and truly here in India. Daily cases are around the 1lakh mark no and we’re still learning to live with the pandemic to earn o

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FMCG Categories That Bucked the Trend, Kirana Report & IPL Gamification
September 24, 20200

FMCG Categories That Bucked the Trend, Kirana Report & IPL Gamification

That the pandemic pummelled global consumption is an understatement. It sent people indoors and made them fearful of interactions that were beyond th

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Recent Posts

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  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
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  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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Recent Posts

  • Will Indian Bathing Soaps Finally Care for the Skin
  • Winning digitisation suite for a growing brand
  • Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
  • Infographic: The Impact of Automating Your Route-to-Market
  • 5 Solutions Every Mid-Market CPG Brand Needs Right Away

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