2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly kirana report. In th
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Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance
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The festive season gave us the much-needed sales boost. Yay to that! So how did the categories perform in the month of October? We looked at
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The pandemic is well and truly here in India. Daily cases are around the 1lakh mark no and we’re still learning to live with the pandemic to earn o
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That the pandemic pummelled global consumption is an understatement. It sent people indoors and made them fearful of interactions that were beyond th
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