The announcement of India Budget 2021-22 is right around the corner, and big hopes are riding on the economic and policy announcements from the world
Read More
Why has the Sebamed vs HUL battle ensured consumers win! Till about a month back, not many knew about Sebamed, this little known brand that was st
Read More
Building a billion-dollar brand is no mean feat, especially for those mid-market brands who are looking to fight against the global behemoths. They d
Read More
The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum
Read More
DOWNLOAD INFOGRAPHIC Happy New Year! We'd like to maintain it is a happy start. There will always be a storming and ours is to steadily
Read More
As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles
Read More
2020 was a turbulent year of the CPG industry as it was for the rest of the world. While COVID-19 disrupted the old ways of doing business, newer app
Read MoreWhat a year it has been! A year when our friends in CPG went through the toughest disruptions ever. Like them, we faced tumultuous moment
Read More
La casa de papel or Money Heist is one of the most successful TV series in recent times. It has a great mix of drama and thrill with characters desig
Read More
Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance
Read More