It’s business as usual.Kiranas and stores continue to flourish.Consumption rates haven’t reduced.Categories maintain their growth trends.Everyone
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Apparently, the world is the new village. Thanks to the internet. Today, however, we’re talking about the real villages of emerging ec
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It’s the end of a financial year! Let's open the champagne bottles to celebrate the resilience we showed last year. Still, it’s a busy tim
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Last week, Kunal Shah of CRED & Freecharge fame ran a LinkedIn poll asking folks if they liked working from home. Of the approximately
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January is the beginning of the last quarter of the financial year for many CPG companies in India. It is also the last chance to bridge target gaps.
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A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren
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In February 2021, our audience of CPG leaders, experts and executives couldn't get enough of our stories on supply chain automation. Some o
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2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly kirana report. In th
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Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large con
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2021 started with new hope. Markets showed their enthusiasm for the new COVID-19 vaccines and the new leadership in the US. It seemed as if the world
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