3 Strategies to Win The War for India’s Kirana Market

To state the obvious: Kirana stores are here to stay. These small, frugal mom-and-pop stores have successfully withstood headwinds from modern retail, e-retail, and the aftermath of GST and demonetization. The last two regulatory whammies had kiranas experiencing a 20-40% drop in sales temporarily , but they quickly bounced back and continue to be the…