Newsletter

10 CPG Market & Tech Insights Stories of 2020 to Not Miss

What a year it has been!

A year when our friends in CPG went through the toughest disruptions ever. 

Like them, we faced tumultuous moments at Bizom. We braved through them, and built our resilience as we helped our customers to build their own resilience and continue growing their businesses. 

We also wrote a lot of newsletters and articles with business insights, created multiple reports on the impact of the COVID-19 on the market, and digged deeper into the performance of the CPG categories. Many leading publications including Economic TimesET PrimeBusiness StandardYourStory and others published our findings in their stories.

In our last newsletter of the year, we proud to bring to you the best of our stories in 2020. We are very grateful for your love and support. Thank you!

5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
Despite the lockdowns from March to May, some categories did well. Read our analysis.

5 Reasons to Make B2B eCommerce Your Primary Channel
Is it time for CPG brands to adopt B2B eCommerce Marketplaces as their primary channel?

5 reasons why JioMart will put a stop to the Reliance juggernaut 
Lalit Bhise conjectures that Reliance’s eComm venture might fail or be a mediocre success at best.

How to Engage a Technology Partner to Kickstart Your RTM Digitisation Journey? 
After partnering with scores of CPG brands, we have a few best practices for you to consider.

Automation Can Kick-start Growth for Floundering FMCG Brands
Learn from the examples of Bausch & Lomb, Jyothy Laboratories, Parle Agro and more.

Helping Supply Chains Embrace the New Normal
A quick introduction to the new products and features that we created to support our customers during the pandemic.

COVID-19: 3 Passing Fads You Should Ignore 
There was some panic and increasing paranoia in the early months of COVID-19. We ignored the fear and said it like it was.

3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know 
Our research on the impact of COVID-19 showed clear route-to-market trends and market insights.

How Did Kirana Stores Perform in July 2020? 
The first of our India Kirana Report was a massive success. It spurred to create monthly updates of the report.

Is it Over for Consumer Brands & China?
A lot was said and written about the ‘China ban’. But what did it mean for India’s CPG industry?


[Webinar] Distribution disruption amidst the pandemic – Emami Agrotech

In the last webinar of the year, we talk to Prafull Anchaliya, AVP – Sales and Business Development at Emami Agrotech about how his company is leveraging tech & driving innovations in these uncertain times. Watch the full recording here!

Would You do a Money Heist?

Money Heist

What has your brand’s distribution got in common with Money Heist, the most watched Netflix TV series of all time? Read more >>

Comment here