Phew! 2020 – How could 7.8 Billion people not see you coming?
If there’s one thing that most of us have been looking forward to in 2020, it’s the IPL. Premier League cricket has always engaged us with the joy of competing, pride of victory, and most importantly the excitement of the game.
At Mobisy, we have always thought of the sales and distribution teams in our consumer brands as nothing less than IPL teams. Considering the action that awaits us this IPL season, we put ourselves in Dhoni’s shoes – A hero to so many of us. It got us thinking, if Dhoni was a sales leader, why and how would he gamify his sales teams, this IPL season.
Why Would Dhoni Gamify His Teams?
Instant performance feedback
Not many of us can give feedback as prompt and actionable as Dhoni. However, a leaderboard for your sales teams tied to their regional favorite teams, this IPL season tells each team member where they stand among their peers – encouraging them to perform better.
Gamification increases the competitive spirit among your regional sales teams. It also encourages them to perform predefined tasks to achieve their targets and outperform their peers. Implementing a reward system can go a long way in bringing out the best among your teams.
Increase learning and foster a culture of open mentorship
Gamification helps employees better internalize their tasks and targets, with rewards and friendly competition. With gamification, it’s more than likely that remote sales teams will be curious to learn from their peers who are performing well.
Increase digital adoption and usage
Games are fun. By adding that competitive edge to your reps’ sales targets, you are not only encouraging them to perform at their best but also incentivising them to keep everyone updated on their numbers. Having a digital leaderboard ensures that sales teams regularly update targets achieved and milestones met on their RTM/SFA Platform.
How Would Dhoni Gamify Your Team?
Now that we know ‘why’ Dhoni would gamify his sales teams, let’s take a quick look at how he would go about it.
1. Identify the right technology platform
2. Identify KPIs to track
3. Encourage friendly competition with a leaderboard
4. Identify incentives that encourage competition
5. Collect hygienic sales data
6. Regularly assess and reevaluate
IPL 2020 could be the most exciting and competitive event for most of us. Considering the year that has been, there’s no better time than this to motivate your sales organisation and create a culture of competition and ‘winning’ as a team and most importantly, chasing those sales targets that could lead your organisation to victory in 2020!
If you would like to know more about gamification or on how to create a IPL gamification strategy, write to us at email@example.com.
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The challenge was to increase manpower efficiency and improve distributor management processes. Our Sales Force Automation and Gamification solutions came to the rescue. Read more >>
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B2B marketer with 7 years of Go To Market (GTM), product marketing & inbound marketing experience. Currently heading digital and product marketing at Bizom, Akshay loves all things marketing, and technology.
He claims to have a masters degree in Powerpoint presentations and loves throwing around jargons like growth-hacking and market-penetration in marketing huddles. He also loves working with young brands and slightly nutty folks.