How Brands can Unlock the Next Level of Growth with Direct Retailer Engagement!

Despite growing fears of e-commerce taking over traditional retail, FMCG consumption remains largely driven by offline retail like large supermarkets, convenience stores, grocery stores, corner shops etc. With the convenience sector poised to grow at 17.8%, these channels are bound to grow proportionally.

Why then, in a world where engaging directly with consumers is not just possible but essential, are brands still content with keeping their retailers –the face of the brand to the consumer – at arm’s length?

Why do brands continue to communicate with retailers through multiple layers of channel partners and sales reps? What would be the business impact if brands could talk directly to every one of their retailers, conveying product information, training, promotions, discounts and accepting orders, feedback and queries first-hand and in real time?

Enter Retailer App – The one-stop solution to driving growth within your friendly neighbourhood retailer.

Enable Retailer Ecommerce: Servicing all the retail stores in a country including large supermarkets, convenience stores, grocery stores etc. can seem like a daunting task for any brand. But what if you could enable retailers to directly order, circumventing the need for large field force. An Amazon for retailers if I have to put it simply.

Merchandiser vs Machine: Ensure availability, visibility & POS merchandising compliance by enabling the retailer to simply click a picture and let our Image Recognition Algorithm do the rest. Now all your merchandiser or mystery shopper needs to do.

Trade Promotions & Retailer Loyalty: Run retailer specific promotions & discounts. You now have the power to run targeted advertising campaigns across all your retailers to increase & maintain your brand presence. Brands can now run multi-tier loyalty programs with in-app redemptions and rewards.

New Product Launches: 80% of product launches fail. Period. Now by directly engaging with all your retailers, you are now armed with a powerful tool which enables you to reach out & market your new products across every retail store increasing the chances of sucess at every product launch.

We found that brands that used our retailer facing application to establish a direct line of communication with retailers were able to improve their mutual relationship and collaboration dramatically and deliver better customer service. This, in turn, helped brands cut costs and increase sales and market share.

To know more write to us at marketing@bizom.co.uk

I am passionate about creating innovative solutions using technology to solve some of the most difficult challenges within the consumer industry. I have 15+ years of experience creating cognitive and advanced analytics solutions to help our clients continuously evolve their business.

Comment here