I talk to a lot of people in the industry and their reaction to Nokia in smartphone ecosystem is lukewarm at best. We at Mobisy decided to focus on working with the Nokia ecosystem especially with their imminent launch of new WP7 Mango smartphone this month. Here is why ..
Early bird gets the money
Remember when iPhone SDK was launched first? Though it was limited in device support APIs, the developers who built some of the first cool APPS were the ones who became app millionaires. If you look at the Apple app store today, the competition is so much more stiff ..
Nokia is still one of the leaders is smartphone industry with huge distribution especially in emerging markets. Nokia Ovi store downloads have grown as much as 10 times for our apps in past 6 months alone. Which means smartphone awareness and cheap data connections are pushing Nokia app downloads as much as any other smartphone app downloads.
When you are a software provider, it’s always about choosing right partners. You ideally want to partner with a large company which has huge focus in your area of expertise. Nokia had the first working smartphone os and developer ecosystem. But traditionally it is not the most developer friendly company.If you hear all the noises coming out of Nokia, that’s changing fast. I met Stephan Elop last month as part of developer meet in India and one thing that impressed me the most was their single minded focus on building smartphone developer ecosystem around their WP7 phones. I think today is the best time to partner with Nokia and Microsoft when they are just starting on this new path.
All the signs point towards the fact that there will be 3 pillars in Mobile software ecosystem. iOS, Android and Nokia. From India centric perspective, Apple has shown very little interest in focusing on emerging markets where as for Nokia, India is life and death. Who will you partner with?
Nokia more than microsoft has a huge Mobile developer and publisher ecosystem built in India. They actively foster it with TV, Print ads etc. Nokia have huge developer stories of Indian developers making it big on global roadmap, this is the correct ecosystem to be part of if you are an Indian developer.
Not everything is rosy though .. in recent times Nokia has shown tremendous focus on Windows smartphone which means they are learning from past mistakes but not entirely.
I got 100s of calls in last 2 weeks alone from tele-callers regarding Nokia developer conference tomorrow, which means Nokia is just throwing away money to generate interest, this seldom works.
Nokia still has lot of legacy baggage to drop and it remains to be seen if/how Stephan Elop manages to do that over next year or so to reinvent this global leader. If that does not happen, Nokia Microsoft strategy may not benefit much to over all developer ecosystem …
What do you think?
CEO and Co-Founder of Mobisy Technologies, Lalit is a mobility veteran who is passionate about digitally transforming the entire retail ecosystem in India, from big brands to the smallest of retailers. When not in office, Lalit can be found cycling on roads in and around Bangalore or trekking in the ghats, both kids in tow.