Have you ever thought about why retailers buy your products? I was working with a medium-size FMCG company who had legacy issues regarding t
Read MoreAll For Love We love our visitors. Do you know anybody who says they don't? Still, you can't hustle the hustlers. At least, not our visitors.
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Overview The company is a young and upcoming confectionery and chocolate brand. The FMCG brand has product offerings in chocolate, confectionery,
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If you have been following us for the past three weeks, we have been giving away the secrets to grow your CPG brand’s sales exponentially in the ne
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Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods and others.
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‘Disruption’ is the most commonly used word after ‘unprecedented’ in the current times. Even consumer brands with pull allure didn’t fare w
Read MoreFeed the Baby That’s right. Your sales teams need all the nourishment that they can get now and you can give it to them. Make their jobs e
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A quote from the book will catch any entrepreneur's eye. "There are only two ways to influence human behaviour: you can manipulate it, or you can
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Last week, my colleague Krishna Kothari wrote about the new normal for retail execution as multi-touch. It’s about scaling your customer engagement
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In a candid conversation dating back to my early days at Bizom, I remember asking our product team what their #1 goal was. In less than a few seconds
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