Why has the Sebamed vs HUL battle ensured consumers win! Till about a month back, not many knew about Sebamed, this little known brand that was st
Read MoreBuilding a billion-dollar brand is no mean feat, especially for those mid-market brands who are looking to fight against the global behemoths. They d
Read MoreThe brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum
Read MoreDOWNLOAD INFOGRAPHIC Happy New Year! We'd like to maintain it is a happy start. There will always be a storming and ours is to steadily
Read MoreAs a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles
Read More2020 was a turbulent year of the CPG industry as it was for the rest of the world. While COVID-19 disrupted the old ways of doing business, newer app
Read MoreWhat a year it has been! A year when our friends in CPG went through the toughest disruptions ever. Like them, we faced tumultuous moment
Read MoreLa casa de papel or Money Heist is one of the most successful TV series in recent times. It has a great mix of drama and thrill with characters desig
Read MoreQ3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance
Read MoreAs 2021 approaches, we are only too ready to leave behind all the debris of 2020. Like any challenges, those brought on by the pandemic have changed
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