Retail marketers simultaneously use different stimuli to make prospective consumers buy their products. Through discounts, enhanced ways of product p
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As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sa
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Consumer confidence in India is at an all-time low, as per the RBI’s May 2021 round of the Consumer Confidence Survey. The Indian consumers’ asse
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Rural markets are leading the growth of retail in most developing nations. However, in the second wave of COVID-19, the future seems wary as the spre
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Some things are like gold. The older it gets, the more precious it becomes. The Ansoff matrix is quite the same. Developed many decades ago, this str
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A couple of weeks ago, I placed an order on Big Basket. Instead of giving me the delivery time options, it gave me a token to place my order two days
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With the rising cost of production, brands had no choice but to pass it on to their customers. It led to the highest rate of inflation in 11 years. S
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They say a lot changes in a decade. But 2020 brought forth a decade’s change, in just a year. Things we never thought would happen, happened and co
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Omnichannel is a reality today in emerging markets. COVID induced lockdowns are accelerating ecommerce growth. While traditional trade still drives t
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Why are we not surprised? Retailers are rethinking their assortment strategy and stocking fewer SKU units. It will impact brands’ focus SKUs - what
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