Why has the Sebamed vs HUL battle ensured consumers win! Till about a month back, not many knew about Sebamed, this little known brand that was st
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Building a billion-dollar brand is no mean feat, especially for those mid-market brands who are looking to fight against the global behemoths. They d
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The brouhaha around soaps lately has me wondering if the pH debate is worth it? There is a fatigue with off-the-shelf mass consum
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DOWNLOAD INFOGRAPHIC Happy New Year! We'd like to maintain it is a happy start. There will always be a storming and ours is to steadily
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As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles
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2020 was a turbulent year of the CPG industry as it was for the rest of the world. While COVID-19 disrupted the old ways of doing business, newer app
Read MoreWhat a year it has been! A year when our friends in CPG went through the toughest disruptions ever. Like them, we faced tumultuous moment
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La casa de papel or Money Heist is one of the most successful TV series in recent times. It has a great mix of drama and thrill with characters desig
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Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance
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As 2021 approaches, we are only too ready to leave behind all the debris of 2020. Like any challenges, those brought on by the pandemic have changed
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