2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly kirana report. In th
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A few decades ago, the word omnichannel was almost non-existent. Back then, brands had only one channel to reach customers in India. Today, the world
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Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large con
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A demand-driven supply chain in the new normal is all about embracing the customer. CPG organisations that until a few years ago ignored integration
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2021 started with new hope. Markets showed their enthusiasm for the new COVID-19 vaccines and the new leadership in the US. It seemed as if the world
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Until recently, more than 65% of CPG brands hadn't automated their retail execution, despite knowing that automation drives efficiency and productivi
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We are always nosing around the digitalisation approaches of CPG's big baddies and looking for growth trends. The latest report from Economic Times o
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A distribution management system, abbreviated as DMS, is a set of applications that eases the interaction between the sellers, distributors, and cons
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With thousands of outlets in a single city/town, it’s a tough act for consumer companies to cover as many outlets as possible and service the top 1
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The announcement of India Budget 2021-22 is right around the corner, and big hopes are riding on the economic and policy announcements from the world
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