The travelling salesman chronicles “Is the travelling salesman problem an NP-hard or an NP easy problem?” our CEO asked one of the new R&D employees at Mobisy. The non-techies, like me, maintained grave, intelligent expressions, pretending we knew what NP-hard meant. (For those who don’t know what NP hard is, trust me you’re not missing…
How to Stay Ahead of the Top FMCG Trends for 2019
It’s that time of the year when everyone becomes an astrologer! I’ll leave it to the gurus and analysts to throw out predictions; I’m just here to point you towards a couple of the best predictions out there and help you figure out how you can future proof your consumer brand to align with those…
What to Expect When You’re Distributing!
Growing up, I was a crazy fan of the Olympics. So the motto Citius, Altius, Fortius rings ever so loudly in my head whenever I’m watching the games (yes, Indian gastronomic pleasures have ensured I can’t participate, ever!). Similarly, in business we see organizations take different paths to growth. Especially in FMCG distribution the mantra…
Mobisy Technologies, the first Indian Company to Win 2018 Gartner Peer Insights Customers’ Choice Awards For Sales Force Automation
We are thrilled to announce that Mobisy Technologies, The Retail Intelligence Platform has won 2018 Gartner Peer Insights Customers’ Choice for Sales Force Automation (https://www.deccanchronicle.com/technology/in-other-news/201018/indian-saas-company-mobisy-wins-global-recognition.html) ! This win is a result of Mobisy receiving 200+ reviews and a 4.6 out of 5 rating from customers on Gartner Peer Insights reviews, the highest of all winning this…
How we can help you get closer to the consumer!
Consumer is probably the most important word in ‘Consumer Product Goods’ or CPG companies and it has never been more true than today. As the consumer goods companies try to drive growth in emerging markets or maintain market share in mature markets, the most important task that they have at hand is ‘Consumer engagement’…
May the Force be With You! How Going Digital is Necessary to Propel Your Business into the Next Orbit of Growth
Often times we’ve seen intelligent looking people (generally wearing a suit :)) take the podium in conferences and give out the war cry of “Digital Transformation”. The many humble souls in the audience (yours truly included) often end up wondering what this really means. Well, a few years of being partners in the experience…
Will Automation Make the FMCG Industry’s Sales Force Obsolete?
This is a question Mobisy’s CEO Lalit Bhise often faces when he takes the company’s flagship product Bizom – an end-to-end suite of tech solutions designed to streamline consumer goods companies’ sales and distribution – to conferences and trade shows. Some delegates at these events, usually senior sales executives, express concern that in the future…
Carpe Diem! 3 Hacks to Help FMCG Sales Folks Become More Productive
Imagine a typical month for your rockstar salesman: Let’s assume on average he covers 80% of his journey plan of 45 stores daily and 60% of his calls are productive (visits where he gets orders). So that’s 45 shops daily x 80% covered x 60% productive x 26 days in a month = ~ 560…
Only the Paranoid Thrive, in Indian FMCG!
I remember wading through the legendary Andy Grove’s book “Only the Paranoid Survive” where he talks about strategic inflection points for organizations. Having seen a little bit of the real world, I see how tech plays an absolutely important role in creating these moments that can present businesses with strategic inflection points. Do you remember…
Three Steps to Sales Transformation – Through Bizom’s ELL
It was the year 2012 and Musthafa PC, CEO of the then-fledgling ID Fresh Foods, a manufacturer of ready-to-cook fresh food product like idli-dosa batter, had a big business problem on his hands. The ambitious young CEO had charted out an aggressive growth plan for his small company, but he found his plans blocked by…