Seasonality in FMCG consumption trends in India

Do you remember ever having mangoes in winter or kesar doodh in summer or receiving boxes of soan papdi (which, of course, we promptly re-gift) anytime other than Diwali? It’s not that these aren’t available at other times of the year, it’s just that the average Indian isn’t tuned to buying it at any other…

Infographic: Bizom Outcome Map

Are you considering automating your retail supply network? Before you even start looking around for a solution, ask yourself and your team the following questions: What do you want to achieve from automating your retail sales network? What is your number one problem? What are your top priorities/goals? What features should you shop for? What…

Business case for 'Indian' App store

Though downloadable Mobile applications is 10 year old industry, apart from iPhone applications there isn’t any other proven business model so far.  The iPhone application’s success is derived more from it’s own app store.  The success of app store is due to the fact that it made it easy to develop, market and monetize the…