What to Expect When You’re Distributing!

Growing up, I was a crazy fan of the Olympics. So the motto Citius, Altius, Fortius rings ever so loudly in my head whenever I’m watching the games (yes, Indian gastronomic pleasures have ensured I can’t participate, ever!). Similarly, in business we see organizations take different paths to growth. Especially in FMCG distribution the mantra…

Only the Paranoid Thrive, in Indian FMCG!

I remember wading through the legendary Andy Grove’s book “Only the Paranoid Survive” where he talks about strategic inflection points for organizations. Having seen a little bit of the real world, I see how tech plays an absolutely important role in creating these moments that can present businesses with strategic inflection points. Do you remember…

Seasonality in FMCG consumption trends in India

Do you remember ever having mangoes in winter or kesar doodh in summer or receiving boxes of soan papdi (which, of course, we promptly re-gift) anytime other than Diwali? It’s not that these aren’t available at other times of the year, it’s just that the average Indian isn’t tuned to buying it at any other…